2020 - The overarching goal of the platform was to craft a comprehensive experience that clarifies Azure's infrastructure and USP's, to build trust with existing and new customers.
The creative concept was to create an inspiring content hub to explore and have users seamlessly guided to their best solution. To maintain the best user experience I had to make the design accommodate different scenarios while maintaining the overall aesthetic.
2020 - With already an established client base, we got the task to carry the ace success over to the app. We had to combine convenience and easy e-commerce by celebrating brands, products and rewarding users with a more modern loyalty integration.
During this project I had the chance to work closely with the people at ace, regularly present the latest designs, solutions and implementing feedback. Overseeing dev implementation and time planning.
2020 - Our objective was to rethink the current site’s UX and design structure and improve its appearance and value. The main pillars we focused on is boost brand awareness, generate new and quality leads and engagement on products and services.
In this project I translated the new visual identity to be accessible on various screen sizes. Splitting up the different breakpoints in components and their variations. Documenting everything to create a clear overview of the project and smooth developer handoff. Following up on the implementation and address design discrepancies.
Present - Design trends are constantly changing. Being able to keep up with it and implement them is an important talent to have and sometimes hard to maintain. That's why I study and dissect them in order to improve my own skills and implement in future projects.
I’m constantly curious, investigating what makes other designers good, visit museums, collect things that inspire me and recreating styles and trends.